FIFA Apply For Metaverse Trademark  Ahead of World Cup 

FIFA Apply For Metaverse Trademark  Ahead of World Cup 

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FIFA, the organization that oversees the most popular sport in the world, soccer has reportedly filed for a metaverse trademark to bring metaverse experience to the 2026 world cup.

According to the application submitted on July 14 and confirmed by the metaverse trademark attorney, Mike Kondoudis, the world’s soccer governing body is planning to provide;

  • Digital and cryptocurrency exchanges; 
  • Virtual clothing and sports gear;
  • Virtual stock trading;
  • Digital and cryptocurrency processing services.

FIFA has in recent times been showing more interest in blockchain technologies with several partnerships with crypto-related firms, As initially reported by MyCryptoParadise, FIFA announced Algorand as its official blockchain, and the blockchain firm will be the official sponsor of the coming world cup in Qatar, in November this year.

Prior to FIFA’s deal with Algorand, the Federation Internationale de Football Association (FIFA) had a deal with the Crypto firm, Crypto.com to be one of the sponsors of the Qatar 2022 world cup.

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Soccer Venturing Into Web 3 Technology 

Recently, more soccer clubs have been venturing into web 3 technology to prepare for the digital economy. Their interest will of course bring the technology to the doorstep of a lot of fans across the globe due to soccer being the most popular sport.

In March this year, Paris Saint-Germain (PSG) filed for a series of metaverse trademarks in preparation for its presence in the metaverse.

Premier League, which is the most popular soccer league in the world in June also filed for two trademarks related to NFT and digital assets trading.

Binance also in June, announced a multi-year partnership deal with the soccer legend, Cristiano Ronaldo for NFT collections.

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