The world’s most popular football league, the English Premier League, in its quest to be ahead of the game as it used to be when it comes to the most attractive football, has made moves to prepare for the virtual economy.
The English football league is no longer waiting for how the digital economy is going to affect them because it’s already happening and affecting them.
According to the announcement made on Tuesday by Mike Kondoudis, licensed trademark attorney at USPTO on June 6, the English Premier League has filed two trademark applications related to NFTs and digital assets trading. Recently, there have been rumors about all the 20 Premier League Clubs to launch their NFT and also pay their players using cryptocurrency.
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Growing moves by Premier League for the digital economy
Currently, moves by the English Premier League are aiming to cover different crypto categories including NFTs, cryptocurrencies, and digital-linked collectibles. Moreover, the league seems to enable the buying and selling of digital assets, termed digital asset trading.
With growing crypto adoption among football players and clubs, the English Premier League looks to manage financial and cryptocurrency services related to every club, football players, officials, and so on. In fact, the crypto community has witnessed more sponsorship and commercial deals among crypto companies and English football clubs.
Virtually all the 20 Premier League clubs have one or two deals with a crypto company. Arsenal and Manchester City, for instance, have signed deals with fan token firm Socios to launch their tokens. Chelsea also in recent times, signed a sponsorship deal with a crypto firm WhaleFin.
Also, crypto adoption is growing in other football leagues across the globe, São Paulo in Brazil last month, announced that it will now accept crypto in exchange for club tickets. RCD Espanyol, a Spanish club also announced its partnership with Barcelona and Estonia-based iGaming token Crypto Snack to accept crypto in exchange for game tickets, merchandise, food, and beverages.
However, the football league’s trademark filing also covers virtual clothing, footwear, and sports gear.
Meanwhile, for fan engagement, football clubs and players have been using fan tokens, merchandise, and NFTs. Clubs also offer rewards and fan tokens to their fans through their websites.
Football is a very popular sport among various sports available. Many clubs are now venturing into cryptocurrency to get along with their fans and not to be left behind in the continuous involvement in the global financial system.
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