What does building a crypto firm for every cycle mean?

It means treating survival as the product. Most crypto businesses are designed for the stretch of the cycle when everything rises. Simon built MyCryptoParadise on a fixed order of priorities instead, so the company still works when the market goes quiet for two years.

“I’m the CEO and founder of MyCryptoParadise. While most crypto businesses are built for bull markets, MyCryptoParadise has operated since 2016 because we built for survival. Capital protection first, consistency second, and growth third.”

The order carries the argument. Growth sits last, which is an unusual thing for a founder to say out loud on an entrepreneurship show.

Put the three in any other sequence and you get a different company. Growth first means chasing whatever is moving. Consistency first without capital protection means a steady process that can still be ended by one position.

Why did chasing meme coins stop working?

Because it only worked in one direction. Simon found crypto around 2013, when almost nobody in the space was trading it with a professional process. He tried the approach everyone else was using, and it held up right until the market turned.

Nobody in the space, as he describes it, was focused on disciplined professional trading. The attention was all pointed one way.

“Everybody was just about catching the next meme coins that will pump 1,000%.”

“I tried that. It was working for a while in a bull market, but then when the bear market started, the meme coins vanished.”

That sentence is the origin of the company. A strategy that only survives a bull market is not a strategy, it is a season.

Nobody was teaching the alternative, so he taught himself. He needed to read a lot of books, then started trading with a written process.

How did MyCryptoParadise survive with almost no budget?

By keeping the cost base near zero and the founder’s attention high. There were four traders, no marketing spend, and customers who arrived through word of mouth. The one real expense was time, so Simon cut the things that consumed it.

“We always try to be a lean business. So the main product was my own know-how, which cost me basically nothing. The marketing that we have been doing was non-existent. The customers we have got was through the word of mouth.”

The founding team was Simon and three friends. With no salaries and no ad budget, the company had almost nothing it needed to earn back each month.

“I was cutting actually these kind of bad habits of watching movies, partying, etc. And I have just focused on building the business. That’s how I’ve survived when the market was, let’s say, dead.”

This is the part most founders skip. The bear market did not get survived by a clever pivot. It got survived by a low burn rate and a founder who removed his own distractions.

Why does a founder’s daily routine decide the business?

Because in a four person operation the founder’s attention is the inventory. Simon treats a late night as a business expense rather than a personal choice. The cost lands on the next day’s decisions, and those decisions move money.

“To survive in this business long-term, you need to have very high discipline in making sure that you’re going throughout your day with process. So you need to know what is your morning routine, what you going to do during the day, what is your evening routine.”

“The next day will cost you a lot of money given that your main product is your time and you yourself.”

The same logic produced an unusual internal tool. The team wrote a twelve song album so the rules repeat daily. Simon describes it as building mantras that would help us to keep in the same mindset on daily basis.

It started as something for the traders themselves and was released publicly afterwards. The full story is on the Professional Trader album page and in his conversation on the Crypto Hipster podcast.

How do you build trust when most crypto companies stay anonymous?

By publishing the losses, not only the wins. Simon’s argument is that anyone claiming to call every move gets found out quickly. The people who have been in the market long enough recognise the pattern.

“The smart people that have some experience in the market already, they will see that you are full of BS, right?”

So the alternative is uncomfortable and simple. Show the whole record.

“So, to build trust, you actually need to share also your downsides, right? So, not only share your upsides, but also downsides.”

The company publishes result sheets carrying every trade. Anyone can see, in his words, how much we are losing, how much we are winning, alongside the method that produced both.

Publishing the losing trades is a damaging admission in the marketing sense. It costs something to show, which is exactly why it reads as credible.

Why share the method if anyone could copy it?

Because the method is not the edge. Simon’s view is that a working system in undisciplined hands produces roughly the same result as no system at all. The variable that decides the outcome is the person holding it.

He frames the choice bluntly: you can treat the market either like a gambler or like a business. The method does not make that decision for you.

“Hammer in one hand can build a nice house. Hammer in somebody else’s hand can destroy the house, right? So, it’s not about the tool, it’s about who using the tool.”

Which is why the teaching is behavioural before it is technical. Everyone can reach the same charts and the same indicators. Almost nobody can sit still while a position goes against them.

Members get the trade setups and the reasoning behind them. As Simon puts it, we are not just giving them the fish, we are also teaching them how to catch the fish.

Why does MyCryptoParadise cap the seats?

Because the strategies are volume sensitive. Letting everyone in would move the market against the group’s own orders. Simon draws the line between a business whose income is its members’ trading volume and one whose income is not.

“We are not running a pump and dump service. So, our income is not your volume.”

The professional strategies and tactics the team works with are, in his words, volume sensitive. Size changes how an order fills.

“We want to create as much little as possible movement in the market when we enter and exit the trades.”

The goal is to stay under the radar from the market makers, from the whales who could otherwise trade against the group’s setups.

A capped seat count costs revenue. That is the point of the constraint, and it is the honest reason a service would ever turn buyers away.

What separates a retail trader from a professional?

The order of the two calculations. A retail trader opens with the profit number and treats risk as a footnote for the worst case. A professional starts with the loss and works backwards from there.

“Most of the retail traders, they’re actually thinking about profit and risk is something secondary that happens only in the worst case scenario. So, they’re actually not thinking that much about it, right? So, they buy a coin and they start calculating how much profit they will make if it going to pump 300, 500%, right?”

The shift is not a technique. It is which question gets asked first.

“So, they are not thinking about risk at first place, which is the core principle that a professional trader always starts with. Always think about risk first, profit second.”

Position sizing follows from that question, not from conviction. He made the same argument about psychology on the Market Mamas podcast.

How does a team stay calm when volatility hits?

By deciding everything before the position exists. Where profit gets taken and where the loss gets taken, both written down before entry. Once the trade is live there is no decision left to make emotionally.

The failure mode is familiar to anyone who has held a losing position. Start weighing the risk after entry and the doubt arrives: it actually doesn’t need to go in the direction I think it’s going to go. That is the moment a trader starts acting emotional.

“If you decide the rules before you enter the trade, then once you are in the trade, you just follow your rules. You just follow the checklist that you have created for yourself and you don’t leave any space for emotions. So, keeping calm with this method is very easy.”

A checklist is doing the real work there. It converts a decision made under pressure into one already made in calm.

That is the whole business in one habit. Simon says it is what the company has stood for since 2016: making the crypto space much more risk-focused, disciplined, and professional.

Watch the full conversation on 21st Century Entrepreneurship

The episode runs about 14 minutes. It covers the origin of the company, the lean years, the seat cap, and the risk first habit underneath.

About Simon Mach

Simon Mach founded MyCryptoParadise in 2016. It began as a group of friends posting their trades in a free Telegram channel. It grew into an analysis and education company built around risk and process rather than price predictions.

The company exists because the teacher Simon wanted did not. Nobody was teaching disciplined cross-market trading, only the next coin to chase. He taught himself from books, friends asked to learn, and the team grew from there.

Simon writes and speaks about trading psychology, risk management and disciplined execution. You can follow him on LinkedIn and on X. He has also argued that trading psychology matters more than strategy on Market Mamas, and explained signal over noise on Crypto Hipster. The psychology side of the work continues at our sister project MyTradingCoach.

Crypto trading involves substantial risk and can result in the loss of your capital. A disciplined process reduces mistakes; it does not remove market risk. Nothing in this article is financial advice; it is education only, and past performance does not guarantee future results. Never risk more than you can afford to lose.