To lure institutional clients, Nasdaq Inc., the second largest stock exchange has made its first big crypto push as it looks to satisfy big investors who are interested in digital currencies.
The latest announcement by Nasdaq called “Nasdaq Digital Assets” and its a new business that is set to power the digital assets ecosystem.
The new unit will be headed by Ira Auerbach, a senior vice president at the firm who joined Nasdaq from Gemini.
In the release by Nasdaq, it said the unit’s launch “underpins Nasdaq’s ambition to advance and help facilitate broader institutional participation in digital assets by providing trusted and institutional-grade solutions, focused on enhanced custody, liquidity, and integrity.”
“Nasdaq Digital Assets builds upon the successful solutions we have introduced in recent years to serve the digital assets ecosystem, including marketplace technology for digital asset exchanges, crypto-native anti-financial crime offerings, and crypto-related index solutions for tradable products,” said Adena Friedman, President and Chief Executive Officer, Nasdaq.
Nasdaq already has a history with cryptocurrency prior to this push, the firm since at least 2018, has been serving as the market surveillance technology provider to many cryptocurrency exchange venues.
Nasdaq (Nasdaq: NDAQ) is a global technology company serving the capital markets and other industries. It has a diverse offering of data, analytics, software, and services that enable clients to optimize and execute their business vision with confidence.
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