Key Takeaways:
• Donald Trump’s World Liberty Financial has quietly launched a stablecoin called USD1 on the BNB Chain, with on-chain data confirming smart contract activity starting 20 days ago.
• Trump Media & Technology Group (TMTG) has signed a partnership agreement with Crypto.com to develop a series of “America First” crypto and traditional ETFs, set to launch through Truth.Fi later this year.
Yello Paradisers! Donald Trump’s crypto presence just escalated on two major fronts. First, his World Liberty Financial (WLFI) has launched a BNB Chain-based stablecoin dubbed USD1, which appears to still be in its testing phase.
On-chain data shows the token was deployed nearly three weeks ago, with trading firm Wintermute involved in early test transactions. While WLFI hasn’t made an official announcement, Binance founder Changpeng Zhao (CZ) welcomed the project to the chain, confirming the contract’s launch date and quietly stirring speculation.
Meanwhile, Trump’s media company isn’t sitting idle either. TMTG has entered into a non-binding partnership with Crypto.com and Yorkville America to launch a new class of exchange-traded funds and crypto-focused products through its Truth.Fi brand.
These ETFs are expected to blend crypto assets like Bitcoin, Cronos (CRO), and other U.S.-centric equities, creating an investment product that aligns with Trump’s populist, “Made in America” message. If approved, the ETFs will be supported by Crypto.com’s broker-dealer arm (Foris Capital US) and made available across global markets, including the U.S., Europe, and Asia.
The ETFs are expected to launch in tandem with a suite of Truth.Fi SMAs (Separately Managed Accounts), with a massive $250 million custody allocation reportedly being managed by Charles Schwab.
TMTG CEO Devin Nunes didn’t hold back, stating the goal is to offer “investment products unencumbered by woke nonsense,” targeting firms focused on rapid growth, innovation, and “core business” fundamentals.
Crypto.com CEO Kris Marszalek praised the deal, saying it would be the first-of-its-kind ETF basket that includes tokens like CRO, noting that the partnership taps into Trump’s massive brand loyalty and retail following.
MCP’s Take, What Traders Should Watch Now
Trump’s ecosystem is now pushing into stablecoins, tokenized capital markets, and politically branded ETFs. Regardless of your views on his politics, this convergence of DeFi, TradFi, and political capital is shaping up to be a serious market disruptor.
Here’s what traders should be watching:
Will USD1 become a major player in the stablecoin wars, or is it simply a political experiment?
Could Truth.Fi ETFs attract massive retail inflows, especially from ideologically aligned investors?
How will Binance’s $100 million liquidity program support USD1’s adoption, and can this be a launchpad into larger WLFI financial products?
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The Trump crypto empire is no longer theoretical—it’s being built on-chain, across media, and inside the markets. The only question now is, will you trade it or get blindsided by it?
