No one wants to live in denial that the world is tending towards the digital economy. The UAE-based grocery delivery service has joined the train. Hence, the company will not be left behind by the digital world.
YallaMarket on Wednesday has announced that it will now accept cryptocurrencies as a form of payment for its services.
Being the fastest-growing grocery delivery service in Dubai, the company is currently working on strategies to be ahead of its competitors and to be ahead; it has seen the need to expand its customer base and even satisfy its clients better than others. Henceforth, YallaMarket patrons who are crypto traders will find it easier to transact with the company.
Presently, the company has added stablecoins USDC and USDT as payment options for more customer satisfaction, as reported by UAE local media on April 20.
The CEO and Co-founder of YallaMarket, Leo Dovbenko, affirm the company’s belief in cryptocurrency and blockchain technologies. As the country is witnessing more adoptions, it might be left behind if it fails to join the adoption. According to Leo,
“YallaMarket customers value their time and implement technologies in their lives actively, there is no doubt they are among pioneers of using crypto payments.”
Also, the company plans to accept crypto investments from its investors and partners in the Middle East and North African region; however, it is also looking at paying its workers using digital assets very soon.
However, the grocery delivery service also collaborate with CoinMENA, a Sharia-compliant crypto exchange based in Bahrain, to launch the crypto-based payment option. According to the CEO of CoinMENA, Talal Tabba, crypto acceptance is the future, and he believes everyone will start using cryptocurrencies very soon. Moreover, businesses will start accepting crypto just like they did accept the internet; the boom in the digital economy will very soon boost crypto adoption by many firms.
More Expansion of Crypto Sector in the UAE
The UAE is becoming the leading country for crypto adoption in the Middle East. Recently, there have been growing demands for cryptocurrencies, NFTs, and Metaverse in the country; this is now leaving the government with no option but to introduce crypto-friendly policies. These policies have prompted many crypto exchanges like Binance and FTX to have a branch in the country.
Furthermore, the flag carrier of the country, Emirate Airlines, just announced its entry into NFT and Metaverse amid crypto adoption in the country. Also, the availability of power resources in the country is attracting big crypto mining firms to expand their base to the UAE.
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