Yello Paradisers! Strategy Inc has added another $1.25 billion in Bitcoin to its balance sheet. The company revealed that it acquired 13,627 BTC at an average price of $91,519 per coin, using proceeds from a large at-the-market (ATM) stock sale that raised the exact same amount.

This latest haul brings the company’s total Bitcoin stash to a staggering 687,410 BTC. At current market prices, the firm’s holdings are valued at over $51.8 billion, making it by far the largest public holder of the asset.

https://twitter.com/saylor/status/2010698959426105389?s=46&t=_OU9nCE_ZwqEJDMZofOUmA

The average purchase price of all coins now sits at $75,353, giving the firm a considerable cushion as Bitcoin hovers just under $91,000.

No Debt. Just Stock. All Bitcoin.

What’s particularly notable is how Strategy pulled this off. Instead of taking on new debt, the firm tapped into its ATM equity issuance program, selling 6.8 million shares of common stock and 1.2 million shares of preferred stock. This strategic capital raise ensures financial flexibility while continuing to grow its Bitcoin reserves.

The company still has $10.3 billion in remaining issuance capacity under its current ATM program, and additional capacity across multiple preferred stock lines. In short, this Bitcoin buying machine has plenty of fuel left.

This aggressive move comes at a time when most market participants are hesitant. Trading volumes have been steady but cautious, and the broader crypto market cap sits just below $1.81 trillion.

Strategy’s Message Is Clear: They’re Not Flinching

The latest accumulation tells you something important. Strategy is not trying to time the market. They are positioning. Their equity strategy is completely aligned with long-term Bitcoin exposure. No loans. No gimmicks. Just Bitcoin.

Their ongoing buying spree also puts more pressure on supply. With nearly 3.5 percent of all existing Bitcoin now locked in the hands of one company, available float continues to shrink. That matters if ETF demand returns or if more treasuries follow Strategy’s lead.

While the market didn’t react with fireworks this time, the long-term message is hard to miss. Bitcoin is not just an asset. For companies like Strategy, it’s a treasury protocol.

This topic will be discussed in our next YouTube stream, where Simon will break down what this buy really means, and whether institutional accumulation is about to front-run retail again.

Want real-time reactions and the next layer of insight? Our $3-per-month MCP News Private membership covers how this impacts ETF flows, miner sales, and supply shocks coming in Q1.

You can’t drink our news but for less than a haircut, you’ll know before the rest of the market figures it out.