Wall Street giant steps into retail crypto with bold move to challenge Coinbase and Robinhood.
Key Highlights:
• Morgan Stanley to enable spot Bitcoin and crypto trading on E*Trade for 5.2 million clients.
• Project still in development, with a potential launch window in 2025 or early 2026.
Yello ParadiseSquad, this is no longer speculation. It’s real. Morgan Stanley, one of the most powerful investment banks in the world, is making its next big play in digital assets.
According to Bloomberg, the $1.7 trillion asset manager is actively building a spot crypto trading platform for its E-Trade clients, a move that could reshape retail crypto access in the U.S.
What started as quiet exploration in early 2024 has rapidly evolved into full-blown development, fueled by regulatory tailwinds from the Trump administration and a renewed appetite for innovation in traditional finance.
Why This Is a Game-Changer
Morgan Stanley already dipped into Bitcoin exposure last year by allowing its wealth advisors to offer Bitcoin ETFs to high-net-worth clients. But this new move is far bigger—it will give direct crypto access to E-Trade’s 5.2 million retail users, a demographic holding more than $360 billion in assets.
That’s a direct shot at Coinbase and Robinhood, who currently dominate U.S. crypto trading for mainstream users. If Morgan Stanley rolls out spot trading for Bitcoin and Ethereum, it becomes the first major Wall Street bank to serve crypto at this scale.
And with E-Trade’s reputation for user-friendly trading and low fees, the appeal could snowball fast.
Why Now? Look at the Policy Shift
Since Trump took office, crypto regulation in the U.S. has dramatically loosened.
- The Federal Reserve and FDIC have rescinded Biden-era guidance that restricted bank-crypto relationships.
- The SEC has repealed restrictive accounting rules, clearing a path for financial institutions to engage with digital asset firms without balance sheet penalties.
Morgan Stanley read the writing on the wall—and is acting early to dominate the next phase of crypto adoption.
They’re also reportedly exploring partnerships with crypto-native firms, signaling an open approach to collaboration rather than trying to reinvent the digital asset wheel from scratch.
What to Expect Next?
The project is still in its early phase, but internal sources suggest a rollout as early as 2025, with a broader expansion by 2026. Initial offerings will likely include Bitcoin and Ethereum, but once the infrastructure is in place, expect expansion into altcoins, staking services, and more.
ParadiseFamilyVIP Was Already Watching This Shift
We talked about this exact macro shift and how it will affect markets in our YouTube stream, predicting that once ETFs were accepted, banks would eventually roll out spot crypto access—and fast. And now? It’s happening.
Our ParadiseFamilyVIP members were already positioning for this, tracking TradFi entries, and eyeing tokens most likely to benefit from mass adoption.
Want to Be Ahead When the Floodgates Open?
For just $3/month, MCP News Private gives you early macro intel, and access to insider-level insight before the market reacts.
Join MCP News Private. Watch the stream. Upgrade to ParadiseFamilyVIP.
Because when Wall Street opens the crypto gates, you don’t want to be the last trader in line.
