Metaverse technology is the new thing, the new trend for the tech industry. However, this new technology may be more than a seasonal movement. Venture capitalist Matthew Ball called the Metaverse the fourth wave to computers.
Major Corporations Want a Piece of the Metaverse Cake
The convergence of virtual reality and a digital second life offers many previously unimaginable opportunities. Most corporations have realized the wind is blowing towards the Metaverse and have started breaking into the new industry.
Meta, Apple, Microsoft, and Google’s Entrance into the Metaverse
Mark Zuckerberg’s Facebook changed its name to Meta and announced that the development of the meta-universe will be their main direction. Giant tech companies Apple, Microsoft, and Google, announced preparing products for the virtual universe.
Apple, for instance, launched the lidar sensor that measures how far objects are in the new iPhone. The ARkit in recently released iPhones and iPads enables users to map and localize rooms accurately.
Although the smartphone maker has not yet confirmed the reports, it is evident that these applications are laying the groundwork for a high-end headset. Apple’s headset, targeted to be launched in 2022, will combine virtual reality and augmented reality, the very core of Metaverse technology.
Microsoft’s strategy to enter the Meta-universe is by investing heavily in cloud services connected to the virtual world. The CEO of Google, Sundar Pichai, stated that he was excited about the future of immersive computing, ambient computing, and AR. According to him, Metaverse is the evolution of computing immersive with augmented reality.
Walmart, Samsung, and Walt Disney Jump into the Metaverse Bandwagon
Apart from the three tech companies, big-box retailer Walmart plans to launch its cryptocurrency and enter the meta-universe. In a trademark filing last year, Walmart revealed it intended to make and sell virtual goods. A different filing from the retail giant disclosed that it would also offer virtual currency and NFTs.
Speaking of NFTs, South Korean tech conglomerate Samsung has implemented an NFT-platform on some of its smart TVs. The integrated NFT marketplace will be available on the Micro LED, Neo QLED, and The Frame. Users will browse, purchase and display their favorite arts on the Samsung NFT platform.
According to its CEO Bob Chapek, Walt Disney is also entering the virtual universe industry. In December, the company filed a patent for a virtual world simulator to create its Metaverse. Visitors will get to virtually experience the animated world of Disney.
Shoe Designers Nike and Adidas also break into the Metaverse
In its support for NFTs, Nike bought RTFKT Studios, a virtual show company that makes NFTs and sneakers for the Metaverse.
Its rival Adidas also entered the virtual universe industry by collaborating with The Sandbox to create an Adidas land. The shoe designer dropped several prestigious NFT collectibles, which will be access tokens for the virtual experiences and wearables in Adidas land.
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