Coca-Cola Launches New ‘Pixel Flavored’ Drink for Gamers in the Metaverse

Soft drink manufacturer Coca-Cola

April 6, 2022

Reading Time: 2 minutes

Soft drink manufacturer Coca-Cola has launched a new flavor. However, the drink is not fitted to taste like your favorite fruit this time. The new Coke drink is set to taste like pixels!

New Coke Aimed to Test like Pixels

The Pixel-Flavored Coke will first launch in the Metaverse game Fortnite before being released into the real world. The drink comes with a code for the Coca-Cola Zero Sugar Byte Island created in Fortnite. According to Coca-Cola, the drink is inspired by the 80s arcade and is “An 8-Bit Pixel experience.”

Coca-Cola Zero Sugar Byte is meant to taste like pixels. Yes, we are all confused. The company describes the Pixel taste will feature bright elements upfront and a refreshing finish.

Soft drink manufacturer Coca-Cola has been active with campaigns to redefine its profile, show off its technology muscle, and connect with a younger consumer base. Previously, the soft drink giant released a Starlight “space” flavored Coke as part of the ongoing ‘Real Magic’ campaign.

The gaming space has become a popular advert platform for companies such as Roblox, Discord, Decentraland, and several others. Red Bull energy drink is also actively sponsoring esports events in the Metaverse gaming industry.

Pixel-Flavored Coke to be the Biggest Drop of the Season

Commenting on the launch, Oana Vlas, the senior director of global strategy at Coca-Cola, said the company’s second expression from the Coca-Cola Creation was an innovative taste inspired by the playfulness of pixels rooted in the experiences that make gaming possible.

The soft drink giant mentioned it would launch more limited-edition beverages later this year. Nonetheless, the Pixel-Flavored Coke will be the drop of the season. The release is in partnership with gamin organization PWR on a Pixel Point Island in Fortnite. The Coca-Cola Zero Sugar Byte will be available in the US from 2 May.

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