Rob, a 35-year-old supermarket worker from northern England, has made life-changing money with the Shiba Inu cryptocurrency.

Commission-free trading platform Robinhood is in no hurry to list Shiba Inu, but it cannot help but mention it in its Instagram stories.

The meme coins, Dogecoin, and its rival Shiba Inu have each taken the market by storm, at different seasons this year.